The image of the “Forget Me Not” flower, which is being globally distributed through street posters and social media, is the symbol chosen by Armenian communities across the world as the logo of the Armenian Genocide centennial, in which the Ottoman Empire massacred or killed by death or deportations 1.5 million Armenians in 1915.
The image, used in all ads and activities commemorating the Armenian Genocide globally, has been a hit around the world. A campaign is underway to establish it as profile picture in social networks on April 24, the exact date that marks the 100th anniversary of the extermination of the Armenian people, which Turkey—the perpetrator state—still refuses to acknowledge or to offer reparations for it.
Here are seven reasons why we believe the logo has been such a success:
1) The cause it represents
One hundred years after the Genocide, the Armenian people have not yet obtained justice.
The Armenians have received overwhelming support and global solidarity in their campaign to honor the memory of the 1.5 million victims with peaceful demonstrations for truth and justice.
2) Its symbolism
Every detail of the flower has its significance. The petals represent the five continents where the Armenian people found refuge from the killings, spreading worldwide and forming the widespread Armenian diaspora. The yellow circle in the center is formed with twelve blocks that form the shape of the memorial to the martyrs of the Armenian Genocide, called “Dzidzernagapert”, located in Yerevan, the capital of Armenia.
3) The name
In every language, the name of the flower refers to Memory: “Forget Me Not” in English, “Nomeolvides” in Spanish, “Անմոռուկ” in Armenian, and so on in other languages. The concept perfectly represents the main message of this commemoration, which has been summarized by the Armenian community under the slogan of “We remember and demand”.
4) The colors and their meaning
The flower has four colors: black, light purple, violet and yellow.
Black symbolizes the horrors and memories of genocide (PAST).
Light purple symbolizes the unity (PRESENT).
Violet, the dominant color, is traditionally associated with the Armenian identity, that despite the genocide survived and continues (FUTURE).
The yellow represents the sun, which gives hope to live and create (ETERNITY).
The logo has been selected by the Armenian Genocide Centennial World Commission, from among numerous drawings received. This image was developed by the “Sharm” company, and its distinctive design and color combination produces an attractive visual impact.
6) The global spread
All Armenian communities of the Diaspora, as well as Armenia, are carrying out a vast campaign of reach-out and activities commemorating the centennial of the Armenian Genocide, contributing to the logo’s big international impact.
7) The campaign of the Armenian community of Argentina
In Argentina particularly, the Armenian community has organized an important agenda of activities and publicity on public roads, with major events already held and planned for the rest of the year.